BScheduler Privacy Policy
BlueTread, LLC ("BlueTread," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use BScheduler, our software-as-a-service scheduling solution ("Service").Please read this Privacy Policy carefully. By using BScheduler, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
1.1 Information You Provide to Us
When you use BScheduler, we collect information that you provide directly to us, including:
- Account Information: Name, email address, phone number, company name, and billing information
- Customer Data: Information about your customers including names, contact information, appointment details, and service history
- Employee Data: Information about your staff including names, schedules, availability, and contact information
- Communication Data: Content of messages you send through BScheduler, including SMS messages and email communications
- Payment Information: billing addresses
1.2 Information We Collect Automatically
When you use BScheduler, we automatically collect certain information, including:
- Usage Data: Information about how you use the Service, including features accessed, time spent, and actions taken
- Device Information: Type of device, operating system, browser type, IP address, and device identifiers
- Log Data: Server logs including IP addresses, access times, pages viewed, and error logs
- Cookies and Similar Technologies: Information collected through cookies, web beacons, and similar technologies
1.3 Information from Third Parties
We may receive information from third-party services you integrate with BScheduler, such as:
- Calendar applications
- Customer relationship management (CRM) systems
- Payment processors
- SMS gateway providers
2. How We Use Your Information
We use the information we collect for the following purposes:
2.1 To Provide and Maintain the Service
- Process and manage appointments and schedules
- Send appointment reminders and notifications via SMS and email
- Manage your account and provide customer support
- Authenticate users and prevent fraud
2.2 To Improve and Develop the Service
- Analyze usage patterns and trends
- Develop new features and functionality
- Conduct research and analytics
- Monitor and improve performance and reliability
2.3 To Communicate with You
- Send service-related announcements and updates
- Respond to your inquiries and provide support
- Send marketing communications (with your consent)
- Notify you of changes to our Service or policies
2.4 For Legal and Security Purposes
- Comply with legal obligations and regulations
- Protect our rights and property
- Prevent fraud and abuse
- Enforce our Terms and Conditions
3. SMS Messaging and Communications
3.1 SMS Service
BScheduler provides SMS messaging capabilities to send appointment reminders and notifications. By using this feature, you acknowledge and agree that:
- You are responsible for obtaining proper consent from message recipients
- You must comply with all applicable SMS regulations including the Telephone Consumer Protection Act (TCPA)
- Message and data rates may apply to recipients
- Message delivery is not guaranteed
3.2 SMS Consent and Opt-Out
Recipients of SMS messages sent through BScheduler can opt-out at any time by:
- Replying STOP to any message
- Contacting the business that sent the message
- Contacting us at support@bluetread.com
3.3 SMS Data Collection
When you use our SMS features, we collect:
- Phone numbers of message recipients
- Message content and delivery status
- Opt-in and opt-out records
- Timestamp of messages sent and received
4. How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
4.1 With Your Consent
We may share your information when you give us explicit permission to do so.
4.2 Service Providers
We share information with third-party service providers who perform services on our behalf, including:
- Cloud hosting providers
- SMS gateway providers
- Email service providers
- Analytics providers
- Customer support tools
These providers are contractually obligated to protect your information and use it only for the services they provide to us.
4.3 Business Transfers
If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.
4.4 Legal Requirements
We may disclose your information if required to do so by law or in response to:
- Legal process or government requests
- Court orders or subpoenas
- Requests from law enforcement
- Protection of our rights, privacy, safety, or property
4.5 Aggregated or De-Identified Data
We may share aggregated or de-identified information that cannot reasonably be used to identify you for research, analytics, or marketing purposes.
5. Data Security
We implement appropriate technical and organizational measures to protect your information, including:
- Encryption of data in transit and at rest
- Hosting in compliant facilities
- Regular security assessments and updates
- Access controls and authentication measures
- Employee training on data protection
- Incident response procedures
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
6. Data Retention
We retain your information for as long as necessary to:
- Provide the Service to you
- Comply with legal obligations
- Resolve disputes
- Enforce our agreements
Standard data retention periods:
- Active Account Data: Retained while your account is active
- Backup Data: 1 month (or longer if extended retention is purchased)
- SMS Records: Retained for compliance purposes as required by law
Upon account termination, we will delete or anonymize your data within 30 days, except where retention is required by law.
7. Your Rights and Choices
7.1 Access and Update
You have the right to access and update your account information at any time through the BScheduler dashboard.
7.2 Data Portability
You can request a copy of your data in a structured, commonly used format by contacting support@bluetread.com.
7.3 Deletion
You can request deletion of your account and data by contacting support@bluetread.com. Please note that some information may be retained as required by law.
7.4 Marketing Communications
You can opt-out of marketing communications by:
- Clicking the "unsubscribe" link in any marketing email
- Updating your communication preferences in your account settings
- Contacting us at info@bluetread.com
- Please note that you will still receive service-related communications even if you opt-out of marketing.
7.5 Cookies
Most web browsers allow you to control cookies through their settings. However, limiting cookies may impact your ability to use certain features of the Service.
8. HIPAA Compliance
If you use BScheduler to handle protected health information (PHI), we will enter into a Business Associate Agreement (BAA) with you as required by the Health Insurance Portability and Accountability Act (HIPAA).
Under the BAA, we commit to:
- Implement appropriate safeguards for PHI
- Report any security incidents or breaches
- Ensure our subcontractors comply with HIPAA requirements
- Return or destroy PHI upon contract termination
9. Children's Privacy
BScheduler is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information, please contact us and we will take steps to delete such information.
10. Third-Party Links
The Service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information to them.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by:
- Posting the updated policy on this page
- Updating the "Last Updated" date
- Sending you an email notification (for material changes)
- Providing in-app notifications
Your continued use of the Service after any changes indicates your acceptance of the updated Privacy Policy.
12. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us:
BlueTread, LLC
Email: info@bluetread.com
13. State-Specific Privacy Rights
13.1 California Residents
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to Know: Request information about personal data collected, used, and shared
- Right to Delete: Request deletion of your personal data
- Right to Opt-Out: Opt-out of sale of personal data (we do not sell personal data)
- Right to Non-Discrimination: Not be discriminated against for exercising your rights
To exercise these rights, contact us at info@bluetread.com.
This Privacy Policy was last updated on 2/10/2026.
